Mindshare Concept — Mindshare refers to the spectrum of attention that people pay to things around them and the things they engage with, and it's essential to grab a part of this mindshare to effectively communicate with the audience.
Attention Spectrum — The attention of the mind is spread across a spectrum of things, and people can only dedicate a certain percentage of their mindshare to any particular thing at a time.
Importance of Intention — Getting the intention right is crucial because it helps to grab a part of the audience's mindshare and dedicate a higher percentage of their attention to the message being communicated.
Audience Engagement — To effectively engage the audience, it's essential to consider their mindshare and tailor the message and intention to capture a significant percentage of their attention.
Presentation Strategy — Considering the audience's mindshare at the start of any on-camera presentation is one of the most important things to do to ensure effective communication and engagement.