The most important thing about email marketing is that people don’t want more emails in their inboxes. They want relevant information and offers that are useful and interesting. That’s why it’s important to think about how you can make better emails that are valuable to your email recipients rather than just throwing them into the fray.
22 Email prompts for Business
These are ideas for promotional email campaigns. Feel free to draw inspiration from any writing prompt:
- Introduce yourself: Don’t be afraid to address your customers personally – just make sure it’s still professional and friendly! You can use this email to introduce yourself and your business.
- Announce special offers: If you’ve something new coming up, like a product launch or sale, let them know about it! This builds urgency and encourages customers to keep checking back with their favorite brands.
- Send vacation greetings: the holidays are a great time to connect with the people you care about and remind them how much they mean to you – but don’t forget that your customers are people too! Show them you love them by sending Christmas cards or vacation discounts, just like you’d any other year-end celebration.
- Send regular updates: send monthly newsletters to your customers, clients, and friends. These emails should include information about recent milestones and achievements of your business, as well as upcoming events and products that may interest them.
- Announce an event: If you’re hosting an event, prepare a promotional email campaign a day before the event. This is a great way to get your subscribers excited about an upcoming event while learning about your products and services. Each email message should include the event’s topic, location and time, information about the speakers, and other important details.
- Remind your customers about upcoming events: If you have an event in the next few months, it’s a good idea to let your customers know about it so they can prepare accordingly. If your email list allows it, you can send your subscribers a text message to help them remember the date, time, and location, and it’s easier to find text message notifications than email content.
- Write an article: Write an article about something interesting in your industry or niche and share it on social media/blog.
- Share relevant articles: If there’s an article directly related to your work and how it improves people’s lives (or just tips on how to do it), share it with your email list! They may not know yet; sharing such articles can increase engagement while educating customers about your products and services.
- Ask for feedback: ask your customers for feedback and ask them what they like best about your product or service. What would they like to see more of?
- Send out a survey: Surveys are a great way to get people’s opinions and comments on what they like, what they don’t, and how you can improve your business. You can send surveys to customers, employees, or both! When you ask for feedback or run surveys, you may be surprised at your response.
- Host a contest: contests are a great way to get people excited about your brand and attract new customers. It’s also great to promote your business while doing something for the community.
- Celebrate World Days: There are a lot of fun holidays you can celebrate with your followers on social media. The more you do it, the more likely they’ll come back for more!
- Share customer success stories: Customers love to hear about how other people have benefited from your products or services – especially if those stories include photos or videos! Share these stories regularly with your followers to make them feel more connected to your brand!
- Host a webinar: webinars are a great example of how to attract new customers by offering them valuable information for free! A webinar is also a great way to build a relationship with your customers so they feel comfortable asking questions about their websites or eCommerce platforms.
- Offer free training: Offer free training on topics related to your business or industry. This can be done through recorded videos uploaded to YouTube or Vimeo or live webinars hosted on Zoom (or another platform).
- New partnerships and collaborations: This is an easy way to increase awareness and credibility of your business and create new revenue streams. You can write about the partnership in a way that feels like you’re just doing what you do – helping your partner succeed.
- Write a welcome email for new employees: If you’ve hired someone new, let them know how excited you’re to have them on board! It’s important to make them feel welcome and valued from day one.
- Thank customers and employees: saying thank you to customers and employees is one of the most important things you can do as a business owner. A small gesture like a thank you email can go a long way in building trust and loyalty in your customer relationships.
- Share something from your social media page: share content about your company, product or service that might be useful to your customers.
- Send your company reports to your stakeholders: Send a weekly summary of your company’s performance and finances. This way, they feel like they’re part of the process, even if they aren’t directly involved in the day-to-day operations.
- Send congratulations via email: This is a reward for employees and an effective way to encourage others. You can send congratulations on any occasion, such as birthdays, promotions, or appointments to new positions.
- Send a letter: You can send handwritten letters to customers and employees to show appreciation and gratitude for their hard work.
How to Write a Professional Email
When writing an email, it’s important to remember the purpose of your message and your subscribers. This will help you write a more effective email and avoid wasting others’ time.
The first step is to consider what kind of email content you want to share with your audience. You should ensure it matches their interests so they read it and click through to your website or business. For example, you could offer weekly company news, new product offers, or even coupons for discounts on products they like or need.
Write a Catchy Email Subject Line, but Don’t Overdo It
You want to attract enough attention to make your email recipients curious about your email message. It’s important to make your email subject line as personal as possible, but keep it short and simple. No recipient will pay much attention to it. You want your email content and subject line to inspire your visitors to take action.
Make Sure It’s Easy to Skim
- Use bullet points and numbered lists instead of long paragraphs. Use bold or italics to highlight important points, but don’t overdo it – it makes it hard for people to skim your message. Also, use short sentences instead of long sentences that are hard to read.
- Use short paragraphs of no more than five sentences each. People don’t usually read past the paragraph breaks, so break long paragraphs into smaller ones whenever possible.
- Use clear language and avoid jargon or acronyms unless you’re sure that everyone reading the message will understand it. Don’t stress too much, but use only words that make sense to your audience and have meaning outside of work (for example, if you’re talking about a meeting time, say “4 p.m.” instead of “4:20 p.m.”).
- Make sure every email has a call-to-action button at the end, so people know exactly what to do once they’ve read your message (click to another page on your website or enter their email address). That way, you’ll have a better chance of getting someone interested enough in your offer to take action on it right away!
Run a Marketing Campaign
Most businesses need to run a marketing campaign sooner or later. Whether promoting a new product, service, event or just spreading the word about something familiar, it’s important to know what makes a good email marketing campaign.
Know Your Audience
Your audience is not just a bunch of email addresses; each of them is a client or a potential client.
- What do they want, and how can you give it to them?
- What’re their likes and dislikes?
- Are there certain things that appeal to certain groups more than others?
- Are there certain populations that would be interested in your product or service?
Once you know these things, you can tailor your campaign to them.
Make Sure Your Email Marketing Plan Is Clear and Concise
The last thing you want is for someone to read through your plan and be confused because it’s too wordy. Keep it short and sweet, so everyone understands what you’re trying to say without having to read between the lines or go back over what they read because they didn’t understand it the first time.
Choose Your Messaging Style Carefully
You don’t want too much information at once, but if there isn’t enough information, people won’t get what they need and will leave the page without reading anything. Make sure each page has only one main point you want to get across, and then add as much detail as possible so people can read it all before moving on.
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